Peacefully Demobilizing Rebels: Identities, Emotional Cues, and the FARC
Job Market PaperJob Market Paper; earlier version: IZA Discussion Paper No. 16054
Under journal review
Radio messages aired during national-team football matches persuaded FARC fighters to demobilize: family-themed appeals brought home more than 1,000 rebels, while national-unity appeals did not.
Persuasion worked when identity and emotional cues aligned — messages landed hardest right after unexpected losses.